Yafit Greenberg (Hebrew: יפית גרינברג, born 1951), commonly known as G. Yafit (Hebrew: ג. יפית, Gimmel Yafit), is an Israeli businesswoman specialising in advertising.[1]
Greenberg was born in Bnei Brak in 1951 to a Masorti family who had immigrated from Tripoli in Libya, and was one of five daughters. She studied geography and education at Bar-Ilan University. She began working as an accountant at for Hilton Hotels, but switched to advertising, establishing the G. Yafit company in 1977.[2] The company initially posted advertisements in newspapers, the first of which was an advert for Tadiran refrigerators in Yedioth Ahronoth.[2] When commercial television began broadcasting in 1993, she began offering low-cost advertisement slots in a similar style to the newspaper adverts. Her unusual advertising style [3] sees her front the advert herself to talk about the product. In recent years her daughter-in-law, Maya Yeshayahu, has appeared alongside her in the adverts.